
A client pays by card. The date is held from this moment, and the policy was agreed before it. Photo: SumUp / Unsplash.
DEPOSIT POLICY
A tattoo deposit policy is ten short lines: what the deposit holds, that it comes off the price, 48 hours' notice to move it once, that it's kept for a late cancel or no-show, and that you refund it if you cancel. Send it before the client pays.
The deposit lands on a Tuesday. By Thursday the client wants to move to a Saturday that's already booked, change the whole idea, and asks if they can get the money back. You know what you'd say. Nothing they read before paying says it.
One letter a week, on the business side of tattooing.
Deposits, no-shows, pricing, and getting bookings out of the DMs. Free.
What should a tattoo deposit policy say?
Ten lines. Copy this and put in your own amount, notice, window and late cutoff (the amounts are in how much should a tattoo deposit be?). The wording follows what most artists do, and the sections below say where they split. Deposit rules differ by state, so check yours.
Deposit policy
1. The deposit is $150. It holds your date, comes off the price of your tattoo, and isn't refundable.
2. I don't hold a date or start a drawing until the deposit is in.
3. The deposit is for the design we agreed on. A completely different tattoo needs a new deposit.
4. Message me at least 48 hours before your session and the deposit moves with you, once. It's good for 3 months from your original date.
5. Less than 48 hours' notice, or a second move: the deposit is kept, and a new date needs a new deposit. Sick? Tell me as soon as you know and I'll move you once, free, even inside 48 hours.
6. No-show: the deposit is kept, and booking again is paid in full up front.
7. Up to 20 minutes late, the time comes out of your session. More than 20 minutes late without a message, the session is off, the deposit is kept, and a new date needs a new deposit.
8. For a piece that takes several sessions, one deposit is held and comes off the last one.
9. If I have to move or cancel your session, you get the deposit back or moved, with no new deposit, your choice.
10. Sending the deposit means you've read this and agree to it.
Does a tattoo deposit cover the drawing or just the date?
Nearly every studio page and most artists say the deposit comes off the final price, as line 1 does. A smaller group keeps a separate drawing or design fee that doesn't, $50 to $100 in the comments we read (do tattoo artists charge for drawing time?). If you do, say so before the client pays and give it its own line.
Line 2 is the one experienced artists say beginners get wrong: confirming a date or starting a drawing before the deposit lands. Artists in several threads say some version of it. One Brooklyn studio's FAQ gives its reason in a sentence: it wants clients committed before it spends time on research and drawing. My rule, from 15 years of booking: no date is held and nothing is drawn until the deposit is in (no deposit, no drawing).
Line 3 covers the client who pays and then wants a different tattoo. Artists ask for a new deposit or treat the first as forfeited. Some policies draw the line: one artist voids the deposit if the idea changes completely or by more than half, and one studio allows a single revision. Small changes day of are free. A big change means rebooking and a new deposit.

The date is held and the drawing starts once the payment goes through. Photo: SumUp / Unsplash.
How do you word a non-refundable tattoo deposit?
Say it plainly in line 1, then give the client the one thing they do get in line 4: a move. Nearly all the US studio pages we read say non-refundable. In practice that means you can't change your mind and take the cash back, and most artists will still move the deposit to a new date once.
Of the 17 studio and artist policy pages we read that name a notice window, nine ask for 48 hours. One free move is the most common rule, two is next, then a new deposit. The reasons are in the tattoo cancellation policy template.
Give the moved deposit an end date, though artists don't agree on one: three weeks, 60 days or three to six months on Reddit, 30 or 60 days on three studio pages and a year on a fourth. The template uses 3 months.
Lines 5 to 7 are the ways a deposit gets kept, and each says what the client owes next. A late cancel or a second move costs a new deposit. A no-show costs the deposit, and many artists want the full price up front before booking that client again. Two studio pages add a fee on top; what to do after a no-show has them. On lateness, studio pages cut the client off at 15 to 30 minutes. The template picks 20 and ties it to no message, since a text from the road is a different case. That tie is our drafting choice; one studio page and two commenters do it at 30 minutes.
Lines 5 to 7 say "kept." One commenter words it "may be forfeited" so the call stays theirs, and another's policy says non-transferable while they transfer it anyway. Many artists bend for a half-believable emergency, so a common fix is one clear rule plus one stated exception, like the sick-day move in line 5, said up front.
Your full deposit policy must be written out in detail and told before someone sends you a deposit.
Should you call it a tattoo deposit or a booking fee?
Some artists say to call it a booking fee or a retainer, because "deposit" sounds refundable. A reply with 67 upvotes in one thread suggested it. That's artist belief, not tested against a statute, so check your state or ask a lawyer before you rely on a word. The word doesn't stop the ask either; see a client wants their tattoo deposit back.
How should a tattoo deposit work on a sleeve or multi-session piece?
Most artists take one deposit up front and apply it to the last session. That's line 8, and seven of the studio pages we read say the same. A minority take a deposit per sitting, $50 to $100 each, and some do it only for clients who've already flaked.
The catch with a carried deposit is the last day. One artist took $300 on bigger work and said the final session then paid only about 60% of a normal day. The fixes named: split the deposit across sessions, or take a new one each sitting.
What if the tattoo artist cancels, or drops the client?
Line 9 is the other side of the deal. If you move or cancel, the client gets the deposit back or keeps it on the new date with no new deposit, whichever they want. Studio pages and Reddit agree.
The case the template leaves out is you deciding not to work with a client. Artists split, with more votes on the refund side in the threads we read: some refund everything so there's nothing to fight over, some keep it when the client broke the policy, some keep part for drawing time. My rule: refund what you're holding first, then send the message. Wording for each case is in a client wants their tattoo deposit back.
How do you get a client to agree to a tattoo deposit policy?
Before any money moves, in the same message as the payment link, with the payment tied to it (line 10). The top comment in one policy thread (47 upvotes) said to write the whole policy out, send it before anyone pays, and end with a line saying that sending the deposit means they agree.
Paste it into the message rather than linking a contract. That commenter's digital contract went unread, so they switched to a copy-and-paste script listing everything that can make a client lose the deposit. Put it in all three messages: the quote, the payment link and the confirmation. Then no client can say they didn't know that canceling the day before costs the deposit.
Keep a record. A few artists use a required checkbox on the booking form or have the client initial the policy on the consult or release form. Put the text where clients look: the website, the booking form, the receipt. A record won't stop a bank dispute, and artists split on whether it wins one. It's still what you point to.

A client pays at the counter. The policy was in front of them before the money moved. Photo: SpotOn / Unsplash.
Quick answers
What should a tattoo deposit policy include?
The amount, that it comes off the price and isn't refundable, the notice that moves it and how many times, what a late cancel, a no-show and a new design cost, and a refund if you cancel.
When should you send a tattoo deposit policy?
Before the client pays. Put it in the quote, the payment link and the confirmation, and end it with a line saying that sending the deposit means they agree.
Is a tattoo deposit refundable if the artist cancels?
Yes. Studio pages and artists agree the client gets it back or keeps it on the new date with no new deposit, their choice.
How does a tattoo deposit work on a multi-session piece?
Most artists take one deposit up front and apply it to the last session. A minority take one per sitting, some only for clients who have already flaked.
Start with one. Paste the ten lines into a note on your phone, put in your own numbers, and send them with your next payment link.
Checked October 2026. The ten lines are our wording, built on the booking rules in this series and checked against artist threads on r/TattooArtists and r/TattooApprentice (2022 to 2026) and about 18 US studio and artist policy pages. It's what artists report, not a survey. The booking fee idea is artist belief, and none of this is legal advice.
Read next
How much should a tattoo deposit be?: the amounts to put in line 1.
Tattoo cancellation policy template, and how to stick to it: the notice, sick-day and lateness rules behind lines 4 to 7.
Gal, founder of Collabo.ink, the booking app for tattoo artists. For 15 years I booked sessions for dozens of artists, some of them among the best known in the world. Collabo.ink takes your bookings and deposits, so you can focus on what matters: tattooing.
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